I’ve heard it said that “life imitates art.” Times being what they are, with cinematic tools in the pockets of nearly every breathing soul, it appears that art or at least the cultural obsession with captured visual representations of some form of it now shape life. The advent of the personal documentary, whether we acquire imagery while looking through the lens or turn it on ourselves does not allow for life to unfold as it would in the absence of the distraction, or opportunity, or perhaps most importantly self-consciousness.
Personal marketing is ubiquitous. Social media and crowdsourced opinion are the new forms of connection, interpretation, and validation. This validity is assumed based on ‘homegrown’ legitimacy in contrast to traditional marketing and advertising which is widely presumed to be manipulative in nature. Are they really so different? We now package ourselves, consciously or unconsciously as products. To the best of our ability, we remove blemishes and imperfections before posting. Flaws and imperfection that exist, endure, and with time increase in scope.
I don’t post the nine unflattering shots of my family, the ones where someone made a face or blinked. I especially don’t post the pix that highlight that one crooked front tooth that’s always trying to get in the shot. I post the tenth pic where I don’t look like I need emergency adult orthodontia and my sons don’t look like they are recovering from blunt force trauma to the head. Am I posting a lie, or am I simply a savvy marketing wiz?
Our flaws can be perceived as components of character, unwelcome sidekicks or both. All the botox and plastic surgery in the world won’t fix the ones that truly define us. Our enduring flaws are the ones that we reveal, or that force their way into the limelight once the honeymoon has ended. Can those we’ve lured in with our polished documentary stylings live with them? Perhaps, perhaps not.
Documentary films are sometimes interesting, sometimes not. Some are important, some life-changing, some difficult to watch for the brutal truths they reveal about human nature. Some are fluff, some sweet, and many fall short of their intended effect. These outcomes are of course in no small way co-created by the viewer. So it is with our individual forays into self-serving cinema. Sometimes we win, sometimes we lose, so it goes.
Personal Documentaries are here to stay. A scroll session through Facebook, Instagram, etc. can light up the brain neurons like eating a quart of Death By Chocolate ice cream, minus the calories. These shared stories are sometimes funny, sometimes sad, sometimes provocative. Personally, I enjoy the voyeuristic distraction of it all and participate regularly. However, as I upload virtual interpretations of my life and/or witness the lives of others across the ether, I often wonder if the real art of looking another human being in the eye and making a connection in the moment may be the horse-drawn carriage faced with the imminent rise of the motorcar.